New Delhi: Olive Hospitality, the hospitality arm of the Embassy Group, has crossed the 100-hotel milestone across the country, marking a significant shift in its growth trajectory and transition into a multi-brand hospitality platform.
The company, earlier operating as Olive by Embassy, has formally rebranded as Olive Hospitality, reflecting its evolution from a single-brand operator into a diversified, asset-light hospitality platform. The move signals a broader strategy to scale through an integrated ecosystem combining operations, procurement, design, technology, and revenue management.
Commenting on the development, Co-founder and CEO Kahraman Yigit said the 100-hotel milestone validated the company’s belief that India’s hospitality sector requires both institutional scale and intuitive customer understanding. He added that the new platform structure enables disciplined expansion while maintaining agility across different markets and formats.
Olive Hospitality currently has 4,472 keys signed across 20 cities in 10 States, of which 2,178 keys are operational. Its presence spans major markets including Bengaluru, Mumbai, Pune, Hyderabad, Chennai, Jaipur, and Shimla, among others, Olive Hospitality said in a release.
The company said its expansion has been driven by changing travel patterns in India, where travellers increasingly seek consistency, technology-enabled experiences, and value across business, leisure, and pilgrimage segments.
Instead of a uniform model, the platform has developed multiple brands catering to different market segments, including Olive Hotel for business and leisure stays, Spark by Hilton in partnership with Hilton for premium economy hospitality, and Open Hotels targeting value-led urban and emerging markets.
Industry observers note that Olive’s expansion gained momentum during the Covid-19 pandemic, when the company strengthened its asset-light model, accelerated technology adoption, and streamlined operations. This period also helped refine what it describes as a “high-tech, high-touch” operating framework, combining centralised revenue management and digital systems with on-ground operational flexibility.
The rebranding to Olive Hospitality is positioned as a structural step towards building a unified hospitality ecosystem as the company continues to expand its footprint across India.
