Madrid: UN Tourism has welcomed Khaby Lame, the world’s most-popular TikTok creator, as its newest Ambassador.
With digital creators and influencers now central to the tourism conversation, the new partnerships reflect the UN Tourism’s commitment to reaching diverse digital-first audiences worldwide.
As a UN Tourism ambassador, Lame will use his unique platform to promote responsible tourism, support cultural heritage, and advocate for sustainable practices. His work will focus on showcasing the power of tourism as a vehicle for development, job creation, and unity. Lame’s first collaborations with UN Tourism will be announced in the coming weeks, focusing on youth engagement and highlighting “hidden gem” destinations, according to a UN Tourism statement.
UN Tourism Secretary-General Zurab Pololikashvili said: “Khaby Lame has brought joy to many millions of people, in every corner of the world, and from every walk of life. His openness and readiness to connect with people across borders and languages represent what tourism is all about. I am proud to announce Lame as our newest ambassador.”
Lame said: “I am incredibly honored to become a UN Tourism Ambassador. My journey began with a simple desire to make people smile. Now, I want to use my platform to share my passion for the world, to promote responsible travel, and to build a global community that cares about our planet and the people in it. We (creators) have a huge responsibility. I am excited to start this new adventure and show everyone how we can make the world a better place through travel.”
