New Delhi: The Food Safety and Standards Authority of India (FSSAI) has issued a prohibition order against Dabur India Limited for selling food products bearing misleading “100%” claims.
The products flagged include honey, apple cider vinegar, virgin coconut oil, sesame oil, cow ghee, coconut water, coconut milk and other items.
According to the order, food products sold on the company’s website were found carrying claims such as “100% Natural”, “100% Pure”, “100% Purity Guaranteed”, “100% Organic” and “100% Tender Coconut Water”.
FSSAI said the use of such claims is ambiguous, unverifiable and likely to mislead consumers, in contravention of the FSS (Advertising & Claims) Regulations, 2018.
The regulator also found that Dabur Himalayan Organic Apple Cider Vinegar and Dabur Organic Honey were displaying the Jaivik Bharat Logo without valid FSSAI organic endorsement, in violation of the FSS (Organic Foods) Regulations, 2017.
Dabur Hommade Coconut Milk was found to be marketed with the claim “100% Purity”. FSSAI said such a claim is not permissible for compound foods under the FSS (Advertising & Claims) Regulations, 2018.
The order further noted that despite an earlier notice directing the discontinuation of the misleading “100%” claims, the food business operator took no satisfactory corrective action.
FSSAI has directed Dabur India Limited to immediately prohibit the sale of the food products identified in the notice, along with all other food products carrying misleading “100%” claims. The company has been directed to submit an Action Taken Report within 15 days.
