Bhubaneswar: Renowned Bollywood actor Madhuri Dixit Nene on Friday highlighted Odisha’s traditional handloom by wearing a Bomkai saree in a social media post that quickly gained attention online.
The actor appeared in a saree from western Odisha, paired with gold jewellery.
In a post on X, she described the weave as a reflection of stories crafted with care and tradition.
The post drew widespread appreciation for bringing focus to the state’s rich textile heritage.
Madhuri Dixit Nene was appointed as Odisha’s brand ambassador in August 2025 by Chief Minister Mohan Charan Majhi. The one-year engagement, valued at Rs 1.6 crore, aims to promote Odisha’s handlooms and handicrafts on a wider platform.
The spotlight on Bomkai comes amid continued recognition for Odisha’s GI-tagged textiles, including Sambalpuri ikat, which supports a large community of weavers across the state.
The post received positive reactions from many users, who welcomed the visibility for Odisha’s handloom sector.
