Bhubaneswar: Pattathon 3.0, the third edition of the women-centric mini marathon organised by KIIT and KISS under the Art of Giving movement, was held on Sunday with enthusiastic participation from more than 5,000 women from Bhubaneswar and neighbouring cities.
Conducted annually on the last Sunday of January, Pattathon promotes the message of “Education for All” while celebrating women’s strength and the country’s rich handloom heritage. In a distinctive sight, participants took part in the run wearing handloom sarees, symbolising dignity, self-reliance, and cultural pride.
The event underscored a broader vision of empowerment by linking education, women’s participation, and support for traditional livelihoods, according to reports. Organisers said Pattathon represents a holistic approach where learning, livelihood, and social responsibility go hand in hand.
Bhubaneswar Municipal Corporation Mayor Sulochana Das, corporator Pritinanda Routray, noted athletes Anuradha Biswal and Dutee Chand, along with KIIT, KIMS, and KISS founder Dr Achyuta Samanta, were among those who participated in the run.
Launched in 2016 under the leadership of Dr Samanta, Pattathon has grown into a prominent annual initiative aimed at spreading awareness about inclusive education while highlighting the role of women in social transformation.
