New Delhi: The National Highways Authority of India (NHAI) has launched a pilot initiative to provide real-time safety alerts to motorists on select highway stretches prone to stray cattle movement, in a bid to reduce accidents, especially during foggy and low-visibility conditions.
The pilot is being implemented on the Jaipur–Agra and Jaipur–Rewari corridors, which have been identified as high-risk zones for sudden cattle crossings. Under the project, commuters will receive location-based warnings around 10 kilometres before entering such stretches, giving them time to slow down and take precautions.
According to an official release, the alerts will be delivered through a Flash SMS in Hindi, followed by a voice message carrying the same advisory: “आगे आवारा पशु ग्रस्त क्षेत्र है। कृपया धीरे और सावधानी से चलें।” To avoid alert fatigue, the system will ensure that the same user does not receive repeat warnings within a 30-minute window.
The initiative leverages telecom technology to deliver timely, targeted advisories based on mapped cattle-prone zones identified through accident data and field inputs. Reliance Jio has upgraded its platform to enable nationwide delivery of these alerts as part of the pilot.
NHAI will assess the outcomes of the trial before considering its expansion to other vulnerable highway stretches across the country, as part of broader efforts to enhance road safety and improve the driving experience on National Highways.
