New Delhi: Vivo continues to remain the most popular mobile brand among Indian consumers, according to a report published by the International Data Corporation (IDC) in its Worldwide Quarterly Mobile Phone Tracker.
The report stated that India’s smartphone market closed 2025 on a flat note, growing marginally by 0.5% year-on-year (YoY) to reach 152 million units. After a slow start to the year, shipments rebounded during the mid-year quarters (2Q–3Q25) before easing again in the final quarter.
IDC further said that shipments declined 5% YoY to 34 million units in the fourth quarter of 2025 (4Q25). India emerged as Apple’s fourth-largest market globally in 2025, after the US, China, and Japan. The American company sold a record 14 million units in the country, registering 16% YoY growth – the fastest among its top five global markets.
In India’s overall smartphone market, Apple ranked fifth with a 10% volume share. Aditya Rampal, Senior Research Analyst, Devices Research, IDC Asia Pacific, said that contrary to the typical post-festive pattern of extended discounting and inventory clearance, the fourth quarter of 2025 witnessed a notable increase in average selling prices, which rose 4% YoY to USD 279.
Smartphone shipments powered by Qualcomm processors grew 23% year-on-year in 2025, pushing Qualcomm’s market share to 30%. The growth was driven by strong shipments from brands such as Xiaomi, POCO, OPPO, and Nothing.
Meanwhile, MediaTek’s market share declined to 46% in 2025, down from 54% in the previous year, after recording a 15% year-on-year drop in shipments. The offline smartphone retail channel recorded its highest shipment levels in the past six years, according to an IDC media release. Offline sales grew 12% year-on-year, expanding market share to 57% in 2025, compared with 51% in 2024.
OPPO maintained its market position due to its strong offline retail network. As Xiaomi’s market share declined, brands including realme, Motorola, and iQOO gained momentum and improved their rankings. Nothing emerged as the fastest-growing smartphone brand in 2025, registering a robust 45% year-on-year growth in shipments.
